A week ago there was an article in The New York Times about grandmothers, in particular about what they want to be called. Many Hollywood stars, it seems, don’t want to be called ‘grandma’ as it makes their age all too clear to anyone who would hear them so addressed. Goldie Hawn, for instance, is known as ‘Glam-Ma.’ Some of the star’s choices are not that ‘cute.’
When I wrote Grandma Says It’s Good to Be Smart, I was afraid I might eliminate sales to grandmothers known as Grammie, Bubba, Nana, and the myriad of names based on cultural heritage. I was correct, which is sad. Although I wrote it for my grandsons, the book is based on my experiences as an educator. I wrote it for all young children. I could have entitled it, My teacher says… . But I wanted it to be from the me I am now. My hopes were that I could inscribe books for any grandmothers in ways that would personalize it for them.
This and another article about aunts has brought the issue of markets limited by titles back to the forefront of my mind. Calling All ‘Cool Aunts’: It’s Time to Get Savvy,’ is a book by Melanie Notkin, who also has a website: SavvyAuntie.com. Melanie says she’s “a proud PANK, which is short for Professional Aunt, No Kids.”
Years ago, I was a PANK, and recently my niece, in response to my post Establishing the Habit of Reading, wrote, “Reading is the love of my life, and without it I would surely be a lesser person. Fortunately, my love of reading was nurtured in my young years by a favorite aunt, a teacher, who sent me books for birthdays and Christmas. Today many of those same children’s and young adult books still grace my bookshelves. Of course, now my favorite aunt goes by the name ‘Grandma’, and encourages children all over the country to read. Thank you Ellie, for my love of books!”
In the promotion of Melanie’s book, nothing is said about the importance of books, reading , or growing up smart. But my sense of Melanie’s mission is that she believes in all three. My point in writing this short piece is to CALL ALL AUNTS, NANAS, BUBBAS, GLAM-MAS, DADIMAS, GODMOTHERS, i.e, all savvy women in the lives of children not their own. Talking reading, exploring, imagining, asking questions, dreaming, writing, experimenting, practicing, gaining confidence, and on and on – your little ones need your guidance as well as the guidance of their parent(s) or primary caregivers. They don’t automatically grow up smart, even if they are born full of curiosity, alertness, and quick learning ability. Our American society is sports oriented but not smarts oriented. Skills and interests must be nourished. Children need to hear how proud we are of their every accomplishment.
So change the name of my book, share it, and share it’s message. Savvy auntie says it’s good to be smart. Warm and wonderful godmother says it’s good to be smart. Nana says it’s good to be smart. Glam-ma, I would guess, says it’s good to be smart. After all, the ‘glam-ma’ I’ve followed on television and in movies over the years is quite a talented lady. And she’s passed it on to the next generation.